I work closely with TechSmith’s management and product teams to refine and understand what our customers need and want to accomplish with our software in various industries. To do that, I identify and execute product research related to marketing, product management and user experience. I use standard methods such as focus groups, surveys, discussion boards, field research and competitive analysis in interesting and creative ways. Then, I translate findings from these activities into work items for use by my coworkers who develop and market our software products worldwide.
| Job Title: |
Market Research Analyst |
| Company: |
TechSmith Corporation |
| College: |
Missouri State University, Bachelor's: Marketing Research/Master's: Business Administration, Springfield, Missouri
|
| High School: |
Rock Bridge High School, Columbia, Missouri
|
| Lives In: |
Okemos |