SERF is a young company, so my initial job was a little bit of everything so we could get up and rolling. This ranged from coming up with operational formats to organizing a tax benefit database. The base of our business is selling enviromental certifications for buildings with a built in marketing package. We are customer service based, results driven and consumer oriented. A lot of my work has been getting the word out about SERF, making sales, and then performing certification assessments. I am happy to report that we have had success in Michigan and other markets. Currently, we are responding to market needs and I have been tasked with creating an education program to teach people about green buildings through our platform of "Practical Environmental Stewardship." To this end, I am also working on a new demonstration building and education center we will be contstructing in East Lansing. This building will be part of our new 501(c)(3) non-proft SERF Foundation and stand as a wonderful, interactive example and symposium for environmental sustainability.