As the Multi-Media Marketing Specialist, I came into the organization and created a social media strategy for all Leapís brands. I work to keep the communication through these channels tight and efficient. We are currently using social media to connect with the movers and shakers in the region and keep the community up to speed on different initiatives Leap has taken on.
In addition to working with social media, I also assist in day to day traditional communications with investors and the board of directors as well as with Leapís marketing projects. I do my best to keep our websites fresh with interesting content and work with each of the Greater Lansing Next strategy teams to keep the community in the loop on what these teams are working on since the launch last year.
There is always something great happening in the region that I get to tell people about. I spend a lot of time trying to get connected and network with the right people doing all the right things. I love my job and I get to do what I love every day.