At Traction my title is "Creative", but if you were to dig deeper you would find that creative encompasses many things. I am an Art Director, Graphic Designer, Interactive Designer, Copywriter, Creative Strategist and Producer just to name a few. I create ideas that inspire action and hopefully conversation. From campaign design to script writing, I get to do it all at our studio.
As a newly graduated creative, I'm not sure I could have found a better landing spot than Traction. Here the Traction Team does not carry the typical mantra of "young means dumb". They value my skill and have embraced me as a full member of the team, allowing me to head up projects much larger than most people my age. I feel privileged to work at Traction. It's easily the most rad place in Lansing!