Julielyn Gibbons, president of i3 Strategies, used the East Lansing Technology and Innovation Center (TIC) to launch a social media business that’s becoming a household name in the Capital region.
According to excerpts from the article:
In 2009, she decided to start her own business, because she realized that very few people could do what she could; and because instead of getting pigeonholed into being a politico, she wanted to make the biggest impact possible working with the biggest number of people possible.
Therefore, even though the economy seemed to be screaming “NO,” after she met “a great group of people in the area, that emboldened [her] to become entrepreneurial,”as well as Jeff Smith, who runs the Technology Innovation Center (TIC) in East Lansing.
Total capital required? “Less than $1,000,” she answers with a smile.
“I’ve been incredibly lucky because since I’ve started, all of my business has been word of mouth,” she says. Her most notable recent work has been for Capital Area Michigan Works! for whom she coordinates and presents monthly workshops for job seekers on how to use social media to find a new job. She said the work “hits home on a multitude of levels,” because at one time or another in the past two years, both of her parents and siblings have lost their jobs.
A good portion of her work is done in the form of workshops and presentations on social media. “I’ve gone all over the country: Boston, Pittsburgh, Grand Rapids, Detroit. It’s really something. ”
Read the entire article here.