Downtown East Lansing's new
Pitaya retail store brings affordable women's fashion to shoppers featuring unique, American-made Pitaya-brand items.
According to excerpts from the article:
Female students looking for a new place to shop for clothes in downtown East Lansing have another option this week with the opening of Pitaya, a clothing store hoping to fill a niche for affordable fashion in the area.
Pitaya originated in Bloomington, Ind., in 1990 and has 16 other locations across the country.
"We have an incredible selection for such a small store," Mazor said. "I think it’s a winning concept.”
Heather Pope, East Lansing’s community development specialist, said the city was notified of Pitaya’s opening last fall and said she thinks Pitaya will be a positive addition to the downtown market because it adds to the number of shopping destinations in East Lansing.
Some local businesspeople who cater to a similar student demographic said they think the proximity of Pitaya to other clothing retail stores will be good for all the downtown businesses.
Read the entire article
here.
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