Two MSU Students Win National Marketing Competition, $5,000 Award

Two political theory and constitutional democracy seniors at Michigan State University (MSU) stepped out of their comfort zones to try their hands at creating a marketing campaign in a nationwide competition. The result: a shared $5,000 scholarship and a trip to Washington, D.C.

According to excerpts from the article:

When Laura Kovacek and Maria Bianchi’s presentation won them both $2,500 scholarships at the first Washington Media Scholars Case Competition, Kovacek said she was shocked. MSU’s James Madison College also was given $5,000 for scholarships.

At a network reception with 65 other teams of finalists and about 250 people in the profession, Bianchi and Kovacek were announced as the winners on June 10. The top six teams were invited to go to Washington, D.C. during Media Scholars Week, where they meet individuals who work for advertising and marketing with companies such as Facebook, Google and CNN.

The competition was hosted by the Washington Media Scholars Foundation, which was founded to provide an opportunity for undergraduate students to meet executives in public affairs advertising, said Robin Roberts, president of the Washington Media Scholars Foundation.

Read the rest of the article here.