East-Lansing based
Biggy Coffee
opened its 100th franchise last week, and is looking to build on its
$40 million in sales by more than doubling the number of franchises by
2010.
According to excerpts from the article:
Customer engagement is exactly what the folks at Biggby strive for,
said Bob Fish, the East Lansing-based chain's chief executive officer
and one its co-founders.
Biggby, founded 13 years ago as a small coffee shop on East Grand River
Avenue, now franchises all of its stores and operates in nine states:
Michigan, Ohio, Indiana, Illinois, Wisconsin, Florida, Alabama, Georgia
and South Carolina.
The chain, with about 1,450 employees nationwide serving up coffee,
baked goods and other items, plans to grow to 250 stores by 2010. So
far, it works with about 70 franchisees, Fish said.
The privately owned company has more than $40 million in sales annually
and typically doubles its number of stores every two years, Fish said.
Read the complete article
here.