Two political theory and constitutional democracy seniors at Michigan State University
(MSU) stepped out of their comfort zones to try their hands at creating
a marketing campaign in a nationwide competition. The result: a shared
$5,000 scholarship and a trip to Washington, D.C.
According to excerpts from the article:
When Laura Kovacek and Maria Bianchi’s presentation won them both $2,500
scholarships at the first Washington Media Scholars Case Competition
, Kovacek said she was shocked. MSU’s James Madison College
also was given
$5,000 for scholarships.
At a network reception with 65
other teams of finalists and about 250 people in the profession,
Bianchi and Kovacek were announced as the winners on June 10. The top
six teams were invited to go to Washington, D.C. during Media Scholars
Week, where they meet individuals who work for advertising and
marketing with companies such as Facebook, Google and CNN.
competition was hosted by the Washington Media Scholars Foundation,
which was founded to provide an opportunity for undergraduate students
to meet executives in public affairs advertising, said Robin Roberts,
president of the Washington Media Scholars Foundation.
Read the rest of the article here.