The owner of the DEFYE clothing label has decided to broaden the reach of his artistic brand by closing his retail operation in the Meridian Mall and going wholesale. Michael Doherty reopened his headquarters in early June at the John Bean Building at 1306 S. Cedar Street in Lansing.
According to excerpts from the article:
"Doherty, 35, doesn’t want to have his own store right now. Rather, he said, he wants large, national chains to carry his brand.
"…Doherty said he plans to target clothing retailers such as Kearney, Neb.-based Buckle Inc., which has stores often located in shopping malls, and Glik’s, a family-owned business based in Granite City, Ill. He said he also would like to market DEFYE to more upscale department stores such as Macy’s Inc. and Nordstrom Inc."
Read the full article here.