With the intent to reach more military and veteran families who need help, the
VFW National Home hired
Traction, a Lansing-based creative agency, to increase its visibility with a new logo, collateral materials and website.
“In
addition to our new website, we’re updating everything we have, from
brochures to business cards and souvenir items to sales receipts,” says
Veronica LaDuke, communications officer for the VFW National Home. "We
were able to mitigate some of the cost by timing our launch so a lot of
our collateral materials were running out anyway."
The National
Home has expanded its program offerings in recent years to better meet
the needs of today’s military and veteran families. The goal of the
redesign was to create an image more in line with the services being
offered.
“The logo is meant to represent the three words that
best describe the National Home: Help, Patriotism and Hope,” adds
LaDuke. “We want people to know they don’t have to come here to be
helped. But if they do come here, we offer a variety of on-campus
programs as well, including helping military families with housing and
resources during dad and/or mom’s deployment.“
Source: Veronica LaDuke, VFW National Home
Writer: Suban Nur Cooley
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