The Lansing-based, full service marketing agency,
Motion Marketing & Media (M3) became the official agency of record for
Michigan State University Federal Credit Union (MSUFCU) in July.
The agency will be responsible for the media buying and planning strategies for all of MSUFCU’s radio, television and outdoor advertising. M3 will also work on a contractual basis to develop and produce creative executions for these media outlets.
“Becoming the agency of record for MSUFCU is opening doors for the kind of partnerships we want to encourage in our community,” said Tiffany Dowling, chief conversation starter at M3. “Local businesses working with local businesses is great for everyone in the Lansing region. We’re excited for this new opportunity.”
M3 managed and executed the
MSUFCU Student Art Exhibition in February — and most recently — created a family of commercials for the MSUFCU fall campaigns. The four commercials will begin airing this month.
“M3 continues to impress us with the quality of their creative ideas and integrated, strategic planning,” said April Clobes, vice president of marketing and e-commerce for MSUFCU. “We’re excited to have M3 on board in a big way; we know we’re in good hands when we work with them.”
Source: Julie Becker, Motion Marketing & Media
Writer: Suban Nur Cooley
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