Earth Day was especially for
Jackson National Life this year as the Lansing-based insurance company celebrates the fulfillment of a $100,000 donation to American Forests and its commitment to plant 100,000 trees across the country. Jackson partnered with American Forests’ Global ReLeaf program after reaching its goal of a 30 percent consent rate for policyholders and representatives to receive their company correspondence from Jackson electronically.
According to Jackson’s Courtney Sipperley, American Forests was not only a good partner for Jackson because of their environmental mission, but because the insurance company was assured every bit of their donation would be making a difference.
“We were impressed with their metrics,” Sipperley says. “We knew that for every dollar we gave to them, one tree would be planted. They are a well-rounded and consistent organization.”
Jackson’s commitment to making a positive environmental impact goes back several years, beginning with several internal programs to help reduce waste.
“We started a pretty robust recycling program in Lansing,” says Sipperley. “Also, we started giving employees a discount for using reusable utensils in the dining room. It kind of started as something we should do because, why not? Internally, it ended up saving us a lot of resources and a lot of money.”
Since 2009, Jackson’s Green Delivery efforts have saved the company millions of dollars and decreased its paper and postage consumption. American Forests will use Jackson’s donation to plan 100,000 trees across the United States with a focus on both areas of need and the cities where Jackson offices are located, like Lansing.
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