It’s been a year of change and growth for
Truscott Rossman, the public relations firm that was the result of a merger between The Rossman Group and the John Truscott Group in January of 2011. Since that time, the new firm has created four new positions and has opened a new office in Grand Rapids.
According to Kelly Rossman-McKinney, CEO and principal of Truscott Rossman, the successful year can be attributed to the complementary strengths of the two firms now working in tandem.
“I think the bipartisan combination,” she says, “and the opportunity to really provide a depth and breath of service to our clients is unparalleled to anyone anywhere in the state.”
The more recent addition to the Truscott Rossman staff includes a new associate account executive and a senior writer and account executive. Rossman-McKinney expects the firm’s notable growth to continue.
“It’s possible we’ll add someone in the next six months,” she says. “We’re very deliberate about growth. We don’t add a position until everybody is maxed-out to their own time and ability. But it’s looking to be a great year, and we’re loving every minute of it.”
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