South Lansing Business Association rebrands, looks toward a vibrant future

Things are looking pretty exciting in South Lansing these days. The South Lansing Business Association recently rebranded and launched a new website geared toward helping residents and visitors find everything they need, as well as connect south side businesses with information that can help them thrive.
 
“We’ve taken a strong content development approach,” says Ann Siegle, president of Tria Marketing and Design and SLBA board member. “We are creating unique and informative content around information that is important for business.”
 
One example of that is forthcoming information about disaster planning, as well as information on marketing, business planning and events, such as an upcoming meeting with the Anderson Economic Development Group to discuss revitalization plans for the area. 
 
“We would like to create an actionable plan,” says Siegle. “It’s hard for a community organization to do so, but businesses, who are really invested in the community, can really help that happen.”
 
The new website and bright, modern logo were developed by Tria Marketing and Design under the guidance of the SLBA. 
 
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