When the demand became too much for Kate Snyder, APR to keep up with on her own doing public relations consulting work, she started working with a part-time associate and two student interns in December of last year.
"That growth of the team really led me to start thinking about growing a company, not a consultancy," Snyder explains. She attributes having the right people on board and amazing support for convincing her to take the entrepreneurial plunge into launching
Piper & Gold Public Relations.
Along with the new company name, identity, and office at
The NEO Center, the part-timer, Veronica Gracia-Wing, has now joined the company as a full-time Associate Strategist. Piper & Gold also continues to have two student interns per semester to help with pro bono projects and provide a value add for clients.
Snyder has a pretty traditional background when it comes to an emphasis on research and strategy, but has really focused on using digital tools to build meaningful relationships over the past several years. "That blend of the core PR principles and the new tools is one of the things it's important to me to keep as we grow," she says.
Ultimately, Snyder would like to see Piper & Gold grow in a responsible and sustainable way, so they're focused on finding the right client mix for their backgrounds and personalities and creating opportunities when the perfect people come along.
Source: Kate Snyder, Piper & Gold Public Relations
Writer: Veronica Gracia-Wing, Innovation News
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