Boxcar Management has recently re-branded its annual statewide DJ competition to the
Michigan DJ Olympics. "The re-branding now captures the full spirit of the event," explains Boxcar Management principal and co-founder, Patrick Duke.
For the past couple of years the competition has drawn DJs from all of the state, and the new brand reflects that. The re-branding is also an effort to appeal to more DJ's by giving some "statewide credibility."
Innovation is important to the MDJO for two reasons, offers Duke. First, the event pushes DJs involved each year to expand their skill set to better compete. "This, in effect, makes them stronger all-around DJs and is innovating the DJ scene statewide by pulling DJs out of their 'comfort zone,'" he says. Second, as this is a 3-season event - with trials in the fall, showcase in the winter, and finals in the spring - innovation is called upon to keep attendance up. "In recent years we have added a visual graphic element to the show, this year we are adding a couple of game shows, a dating game and newlywed game, and a comedy show to open each night of the finals.
Duke adds that there currently is not a DJ competition in the state of Michigan that highlights DJs of all music genres from all across the state like the MDJO.
Source: Patrick Duke, Boxcar Management
Writer: Veronica Gracia-Wing, Innovation News
Have an innovation news story? Send Veronica an email
here.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.