For all the popularity home brewing beer has garnered in the Lansing area over the last several years, many might be surprised to learn that there weren’t many local places to buy home brewing supplies.
“Other than the Red Salamander in
Grand Ledge, there doesn’t seem to be a lot of resources in the area,” says Brian Devries of the new home brewing shop in Frandor,
That’s How We Brew. “We thought we could fill that vacuum.”
The shop itself was not brand new. Also known as That’s How We Roll, the store used to specialize in cigarette rolling supplies. When new regulations prevented the sale of their most popular item, Devries says they decided to expand the scope of their venture.
“We thought it would be nice to hve a brew shop closer to town. There was a brew hopin . Some of use were brewers and we decided it would be nice to have something more local.
The move has been a good one since the store-within-a-store opened in early August. That’s How We Brew has added a new publicity employee and is working with a few professional local brewers as consultants. Devries says they hope to add an additional employee with brewing experience in the future.
“One thing that we’re about to start is our brew club,” says Devries, “which will offer brewing customers some exclusive deals. We’ll also be having classes with some very knowledgeable people. We’re still coming up with ideas for other things that will benefit our customers.”
Devries says their inventory is continuing to grow and change based on the needs and requests of their new customers.
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