To say it’s been a busy year for the Downtown Lansing-based agency Motion, Marketing & Media
, or M3, would be an understatement. After rolling out their new “Special PRops team
” and undertaking a statewide social media road trip under the hashtag #MeetMichigan, the firm has continued to grow, adding six new positions and undergoing an internal restructuring – all in time to celebrate M3’s 10-year anniversary in August.
The startling growth, says The Bugler of M3, Anna Daugherty, was all a part of the plan.
“In 2011, one of Chief Conversation Starter and President Tiffany Dowling's goals was to work on expanding into new markets, not only in Michigan, but nationally,” Daugherty says. “She made it a mission for the company to take on bigger clients in new regions, and in order to accomplish this goal, she hired several new employees to grow our sales team and two creative teams.”
Those new positions follow the M3 tradition of highly descriptive, whimsical names: cruise director, video virtuoso, Account Executive, Funstructor, Social Media Coordinator and The Big (Web) Kahuna.
In order to accommodate such growth, M3’s internal restructuring included promotions and a new entertainment marketing department, which includes film, television and radio show development, product placement and special events.
“Growth and creative team development are key to achieving our strategic goals this year,” says Daugherty. “Another main goal is to beef up our sales department. We are also working on landing more state and federal contracts.”