Braden Lentz recently started the Party Cab Company, a different kind of cab company that he hopes will be defined by a “party doesn’t stop at the cab ride” mentality, allowing users to pick their own music, smoke and enjoy themselves while catching a ride home.
“Business 101 says, how do you break into the market?” Lentz says. “At any given time there’s probably 50 or 60 cabs out there.”
“I decided to just be nice to people and give them a reason to choose me over them,” he says.
He officially started running his first cab in September. He hopes to have a second by New Year’s, a third by St. Patrick’s Day and a fourth by Michigan State University’s (MSU) 2009 welcome week.
“I’m trying to figure out how to expand without losing quality of service,” he says.
Lentz’s company is based out of his East Lansing home, but he’s looking for a building to house his growing company.
Source: Braden Lentz, Party Cab Company
Ivy Hughes, development news editor, can be reached here.
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