Things are popping for Chad Jordan's
Cravings Popcorn, as he moved his business out of the
Lansing City Market and into the storefront at 1220 Turner St. in
Old Town.
The new, larger location offers more space for not only popcorn, but
also staff. Jordan says the store will have two-to-four employees. The expansion does not stop with the store or the staff as
Jordan looks to expand his product line with "eight to 12 [new]
flavors." Jordan is also looking to add more seeds, oil and seasoning at the new Cravings Popcorn shop.
Jordan plans to venture into organic and microwavable popcorn as well.
Jordan says there are many regional types of microwavable popcorn he
would like to showcase at the new store. His goal is to lure consumers
away from the big name microwavable popcorn by offering a much wider
variety of flavors.
Cravings Popcorn is open for business Feb. 22 and Jordan will have a
week long celebration of the opening, featuring "sweet deals and sweet treats."
Source: Chad Jordan, Cravings Popcorn
Writer:
Daniel J. Hogan